Shelf Appeal- Is it the Words, the Colour, the Shapes or the Symbols?

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According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.

Here's the order of attraction:

1. Colours (enhances visibility)
   
2. Shapes ( signal quality)
   
3. Symbols ( Think Nike Swoosh)
4. Words ( Best is when they focus on one competitive advantage)
   

Read more here Media Post