Psychology of Consumer Behaviour |

Monday, April 20, 2009

Screw Earth Day- "Stop wearing pants. Take a chance!"

Screw Earth Day? April 22 is Earth Day, a day that helped launch the modern environmental movement. But what does it mean if people only hug a tree one day a year. Is it enough?

According to Grist Whose slogan is "A Beacon in the Smog" it's not enough at all. They are telling us to screw Earth Day.

"Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next," Chip Giller, founder and CEO of Grist. "We say, screw that. One day is for amateurs. We can do better."

The cheeky campaign to screw Earth day celebrates Grist's 10 year anniversary and the launch of their new website

If you want a free download of Grist's book "Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day" or more information on how to make everyday Earth Day visit Grist

Now a little Grist TV..."Stop Wearing Pants. Take a Chance!"

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