Psychology of Consumer Behaviour | Scoop.it

Monday, April 6, 2009

Snap Crackle..Kaboom -JWT Chicago

After 118 years JWT is closing its Chicago office. In its heyday this division of JWT had over 800 employees. In 2007 they lost their largest client Kraft. The agency was known for some of its famous Kraft jingles like "My baloney has a first name" for Oscar Mayer and of course Rice Krispies "Snap, Crackle, Pop."

Enjoy this old rocking tune from Snap Crackle and Pop!




"Snap, what a happy sound
Snap is the happiest sound I’ve found
You may clap, rap, tap, slap but snap makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
I say it’s Crackle the crispy sound
You’ve got to have Crackle or the clocks not wound
Geese cackle, feathers tickle, belts buckle, beets pickle
But Crackle makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
I insist that Pop’s the sound
The best is missed unless Pops around
You can’t stop hopping when the cereal’s poppin
Pop makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
Let’s go for Kellogg’s Rice Krispies

Snap, Crackle, Pop makes the world go round!" Kaboom

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