Psychology of Consumer Behaviour |

Tuesday, March 3, 2009

Barbie Attacked by The Birds! Tattoo Barbie! Ernst Dichter oh boy!

Ok, now I've seen everything.

That Barbie is a gal about town and damn she looks good for 50...but there is real plastic there. We've seen her with Ken and Skipper and even a surfer dude, but who knew she'd show up starring in Alfred Hitchcock's "The Birds"

Here's the ad copy

"Alfred Hitchcock The Birds Barbie Doll Description:

* Based on the classic movie!
* Includes real fake birds!
* High-quality head looks scared and has awesome hair!

This Barbie is for The Birds! Actually, this Barbie from The Birds is for you! Celebrating Alfred Hitchcock's classic film, this incredible collector's doll features our heroine being attacked by a trio of fine feathered foes, just like in the movie. Will these plastic birds damage her delightful handbag or her carefully styled hair? We certainly hope not! Be sure to let Barbie into your home and pray that the birds don't come in with her! "

About $44 and it's even at Walmart. .... Just what every little girls needs.

And Babs is still making news as a democratic lawmaker in West Virginia has proposed a bill to ban sales of Barbie and her ilk. Delegate Jeff Eldridge says these toys influence girls to place too much importance on physical beauty, at the expense of intellectual and emotional development.

In other news mothers are outraged over "Totally Stylin' Tattoos" Barbie, who comes with tattoo stickers that can be placed anywhere on her body. The set comes with a tattoo gun that allows kids to stamp tattoos on Barbie or themselves.

When Barbie hit the market in 1959, she was "adorned in a black-and-white striped bathing suit and stiletto heels," eyes painted with black eyeliner and priced to sell at $3.

Mattel turned to
Ernst Dichter pseudo psychologist and Director of the Institute for Motivational Research to market Barbie. The boobs were Dichter's idea. If you listened to Dichter humans were immature, irrational, and insecure with insatiable erotic desires. Dichter positioned the doll as a teaching tool that would endow young girls with the skills to attract and catch a man.

Oh what it says

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