Psychology of Consumer Behaviour | Scoop.it

Wednesday, March 25, 2009

Shoes to the rescue- Gilligan!

Here's the premise- if you buy shoes that are made from recyclable materials and you find yourself adrift and delirious at sea, you might imagine being chased by a sea monster or rescued by an ethereal ex but it will be nature who will come to your rescue.



Beautiful ad Timberland, but that's a stretch!

I guess we'll have to check our shoes before we set out on our next "three hour tour" Gilligan.

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