Psychology of Consumer Behaviour | Scoop.it

Monday, February 16, 2009

Bad Boy Hat Trick -A Rod, Michael Phelps & Kobe Bryant

Guitar Hero came out with this ad in October 2008. Here are your spokespeople: Alex Rodriguez, Kobe Bryant and Michael Phelps. Kobe had been in trouble, but the two others A- Rod and Phelps were pretty sure bets before this past month that is.


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