Psychology of Consumer Behaviour |

Thursday, February 26, 2009

Seventh grade reader for business majors!

Del Jones of USA TODAY reports that a book written for seventh graders called Problem Solving 101 by Ken Watanabe which became Japan's best-selling business book of 2007 is due for release here in March. The author believes the book should sell well to a business audience in North America.

Short and pitched at a grade 7 audience its juvenile-looking illustrations and flow charts take the reader through diagnosis and steps to a solution.

His book recommends, "listing potential causes of a problem, arriving at a hypothesis for the most likely cause, analyzing that cause, coming up with possible solutions, then prioritizing action and implementing a plan."

This is new? I'm scared.

What it says, what it means?

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