Psychology of Consumer Behaviour |

Friday, February 6, 2009

Kelloggs, Bongs, Race Betterment- FRUIT LOOPS!

It's a fact that when choosing a spokesperson your safest bet is an animated character. You can be sure your character won't go all OJ on you. One day golden the next, not so much.

It wasn't surprising when Kelloggs said they were not renewing their endorsement contract with Michael Phelps after a picture of him sucking on a bong traveled the world.

What is surprising is their statement, "Michael's most recent behavior is not consistent with the image of Kellogg." That one just about knocked me off my seat.

This from the company that was associated with Dr John Harvey Kellogg who claimed to have invented dry cereal along with his brother. The same wacky fanatic who ran the Battle Creek Sanitarium preaching the ills of masturbation who had a fascination with enemas and discouraged sex as unnatural.

The same Dr. Kellogg helped found the Race Betterment Foundation, a major center of the eugenics movement in America. All for racial segregation, he believed immigrants and non-whites would damage the gene pool.

Dr. Kellogg gave a large portion of common stock of the Battle Creek Toasted Corn Flake Company to the Race Betterment Foundation. It's not known if the stock was converted into Kellogg Company stock.

Now Michael you wouldn't want to sully their image!

To read about some real Fruit Loops see Stay Free magazine's Porn Flakes.

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