MTV International launched a series of Public Service Announcements last year, under the initiative MTV Switch to educate kids about global warming and encourage them to reduce their carbon footprints. Their website says they are looking for the best ideas and innovations "that can help us reinvent how we live in ways that are cool for us and the planet. This isn't about what we can't do, it's about what we can. It's time to switch." Of course this is a good cause but it's also all about involvement with their brand.
A couple of their recent PSAs focus on showing kids what they might be missing in the real world while they are surfing the web, facebooking or playing video games. Both are titled MTV Switch: Real Life's Better and play on the usual stereotypes.
For the Guys
For the Gals
My favourite part of course is that their example of Real Life is pure fantasy..ha ha
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